Formal Education or Certification

Degree/Diploma: Bachelor?s in Graphic Design, Visual Arts, or related field (or certifications from platforms like Coursera, Udemy, or Adobe Certified Professional).

Bootcamps: Shorter programs focused on design fundamentals and tools.

2. Proficiency in Design Software

Adobe Creative Suite: Photoshop (photo editing), Illustrator (vector graphics), InDesign (layout design).

Other Tools: Figma (UI/UX), Canva (quick designs), Procreate (digital illustration).

3. Typography & Layout Design

Understanding of font pairing, hierarchy, kerning, and grid systems for print/digital media.

4. Color Theory & Psychology

Knowledge of color palettes, contrast, accessibility (WCAG compliance), and emotional impact of colors.

5. Branding & Identity Design

Experience creating logos, style guides, and maintaining brand consistency across platforms.

6. Digital & Print Design

Print: Brochures, posters, packaging (CMYK, bleed, resolution).

Digital: Social media graphics, web banners (RGB, responsive sizing).

7. UI/UX Basics (Optional but Valuable)

Wireframing (Figma/Sketch), prototyping, and understanding user-centered design principles.

8. Illustration & Vector Art

Ability to create custom illustrations, icons, or infographics (vector scalability).

9. Portfolio of Work

A curated collection showcasing diverse projects (conceptual, client work, personal projects).

10. Soft Skills

Creativity: Originality in visual problem-solving.

Communication: Presenting ideas clearly to clients/teams.

Time Management: Handling multiple deadlines.